Cycling travel experts, Sportive Breaks promote bespoke premium travel packages for cyclists looking to take part in the world’s most prestigious grand tours, cycling classics and weekenders. The team leaves no stone unturned in the packages they offer, which are specially curated using their many decades of experience in the industry. Land’s End to John O’Groats is a popular challenge for cyclists, often regarded as the “ultimate UK endurance test”. The route covers approximately 874 miles (1,407 km) and takes riders from the southwestern tip (Lands End) of England to the north eastern tip (John O’Groats) of Scotland. It’s a challenging but rewarding journey that provides cyclists with a unique opportunity to explore the length and breadth of Great Britain on two wheels. And there is no better ride leader than record-breaking British endurance adventurer Sean Conway, who himself has unrivaled experience of LEJOG, having cycled, run, swam, sailed and driven the course seven times in recent years. Sean says ‘LEJOG holds a very special place in my heart, and is an endurance challenge which sits among the most memorable of my career. We live on one of the most beautiful islands in the world, and this ride offers the perfect opportunity to really enjoy it.”

Members of British Cycling will soon have access to “unrivalled member-only rates, incentives and competitions” for sportives across Europe, thanks to the governing body’s new partnership with travel specialists Sportive Breaks, announced on Tuesday. BC has launched the British Cycling Travel Club, which will give members an easy way to find the best deals for cycling travel, with Sportive Breaks.